(Stian bySaabye above)
One in a million people would not realise that childish wannabe popster Stian is the alter-ego of songwriter Saabye, they look alike for a start, the founder of the bySaabye brand that operates within international music and art scale out of offices in Copenhagen, Scandinavia. Saabye is a true music biz innovator, disruptive and forward thinking and a budding hitmaker and performer.
Why an alter-ego? It’s difficult to second guess the real intention, however the trend is that more and more songwriters steps out in the spotlight, although Saabye felt that he is behind so many things, that he created an alter-ego figure, pretty thick, childish but also a perfect pop star to front he compositions.
Thus, Stian was put in the world, a poster boy for the bySaabye brand and the face of the music bySaabye, presented as a full-on unpredictable kid who denies growing old while having one long lasting party. Fashionista, Vain and Un-Sportsmanlike. His age is unlisted and civil status simply available. for a start.
The songs comes thick and fast, he releases a new song with video every Monday as part of the ArtPop Galore by Saabye imprint. It might seems absurd to release a new song each week, but it something that Saabye seems very proud of.
“I wrote a book earlier this summer called ‘the Art of Modern Songwriting in the Streaming Age’ about the way that I compose songs the Stian way and I felt that there was no way that I was coming out of it without proving that it’s actually possible to write a song, even two, in a focused One Hour Session and then complete it within 4 hours and film a video in 8 without having to put my head on the block so to speak and prove it. And for Stian, he is simply happy of all the attention he gets and a raison d’etre”
Stian the poster boy has tremendous self-belief, thinks he’s a stone cold genius, obviously he is not, but his music and his voice touches far and beyound. Today’s pop stars has high self-belief. The sound is 2020 style modern international pop with hints of David Bowie and is influenced by the best of international top 50 mixed with the very personal sound that is that of Saabye.
It’s all ongoing, it will be both fun and exciting to follow Stian to see if he becomes the star he such craves, even if it’s not the biggest and the brighest, chances are high, the scene is set, he only need one of the 52 songs to go a certain distance, then the rest will follow nicely.